Samsung teases a revolutionary TV design.

Samsung new TV DesignOn Monday, Samsung released a video ad spot about a revolution latest TV design. The latest TV will debut at CES 2013 and will feature a true innovation of TV design, the sources said.

The advertisement shows a number of anthropomorphized television sets, most of them in a widescreen format that presently dominates the market.

At the end of the video, a device taller than it is wide is shown covered by a white sheet. As the camera zooms in, the upper segment of the set lights up, enlightening a traditional 16:9 widescreen display up top, veiled behind the sheet.

Samsung also posted a press release last week boasting that true innovation of TV design is coming up with a unique new TV shape and enduring gallery design.

A complementary image shows a rectangle that looks like a widescreen HDTV turned on its side, into portrait mode rather than landscape.

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