Call of Duty: Black Ops 2 grossed $500 million in its first 24 hours.

Call Of Duty Black Ops 2The new version of the storied military shooter, Call of Duty: Black Ops 2, grossed $500 million in revenue around the world in its first 24 hours, Activision said today.

The company said marks the major entertainment launch of the year, and the fourth consecutive year in which it could make that claim.

The Call of Duty franchise, which over the last few years has alternated between Black Ops and Modern Warfare, has been synonymous with large, splashy launches as keen gamers gather to the latest version.

Eric Hirshberg, CEO of Activision Publishing said that “Call of Duty has become more than a product people buy, it’s a brand people buy into. And every November we do more than just the launch of a game, we kick off an annual, unofficial but worldwide phenomenon called the Call of Duty season.”

Activision said that revenue from its whole Call of Duty franchise has exceeded theatrical box office receipts for Hollywood franchises Star Wars and Harry Potter, the two largest film series.

Activision also said that it remain cautious about this year and next, citing the still weak macroeconomic environment.

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