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HCL unveiled first Ultrasmart ME Series ultrabook.

HCL Ultrasmart ME SeriesNew Delhi: HCL has unveiled its first ultrabook Ultrasmart ME Series 3074 priced Rs 51,990 onwards. It will be available in retail stores from next week onwards, whereas the other two will be launched in the next two months.

The Series 3074 powered by the 3rd generation of Intel Core i3 processors are sleek and come with a 39-month warranty. It has 4 GB RAM (upgradeable to 8 GB), internal hard disk storage – 32 GB, 1.3 MP VGA camera, bluetooth and integrated Wi-fi capabilities.

HCL Infosystems Vice President and Head Consumer Computing Princy Bhatnagar told that “Though ultrabooks are a niche category now, but the numbers are witnessing significant growth. We expect that from about one per cent share of the notebook sales, ultrabooks will grow to contribute about 10 per cent in the next six months.”

The company has also launched a latest marketing campaign focussed on print and digital media for the ultrabooks, featuring brand ambassador Nargis Fakhri.


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