Philips launched a new range of lifestyle entertainment collection in India.

Philips GoGEAR SA060 MP4 PlayerNew Delhi: Philips India launched a latest range of products that includes home theatre systems, docking speakers, MP3 players and headphones to expand its lifestyle entertainment collection.

Philips India, President Consumer Lifestyle (Indian Subcontinent) ADA Ratnam said that “Philips Consumer Lifestyle has posted a strong double digit growth in past seven months and we intend to maintain it.”

He added that “We are changing our market strategy and the focus is on to go to the market. We are also targeting tier II and tier III cities for some of our products.”

According to Philips, the new collection has been especially created for India with the Indian consumers’ unique entertainment needs in mind, offering innovations like a modified user interface in the Home Theatre Systems reflecting the local cultural preferences Cinemaa setting for movies, Sangeet for music and Cricket for sports.

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