Samsung and LG rolled out new line-up of smart TV for Indian market.

LG 3D smart TVKolkata: On Wednesday, Korean duo Samsung and LG rolled out a latest line-up of smart televisions to merge their position in the segment taking their inclined battle for authority to a new level.

LG launched its newest 3D smart TV range; including cinema screen design and large screen size 3D TV. The company anticipated its 3D TV line up will drive growth, a segment where it is eyeing revenue of about Rs 1,000 crore.

LG India MD Soon Kwon said that the company plans to roll out a hard-line marketing strategy with a target investment of Rs 100 crore in for marketing its 3D TV range.

Kwon added that “With 2012 Olympic to be broadcast in 3D and more than 30 English and Hindi 3D movies to hit Indian cinemas hall, 3D entertainment is set to explode in India at a steady growth of 500%.”

On the other hand, Samsung Electronics rolled out its flagship LED and plasma smart TV in the Indian market. The smart communication technology offers users with an instinctive option for controlling and interacting with the TV like voice and motion control, and face recognition commands.

Samsung India VP & business head (audio-visual business) Raj Kumar Rishi said that the new line-up will make latest segments and further fuel the growth of the flat panel television market in India.

He said that these latest launches will grow the contribution of LED TV to over-all flat panel TV sales to 70%.

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