The company’s wholly-owned subsidiary Honda Motorcycle & Scooter India (HMSI) also announced to involve bollywood actor Akshay Kumar as a brand ambassador for the company.
HMSI’s President and CEO Keita Muramatsu said that “Honda retained the brand Dream as part of a global strategy that was first launched in 1949. This new bike is very economical with better mileage.”
Dream Yuga is powered by an 110cc engine, he added. The company, which sold 21.07 lakh motorcycles and scooters in India preceding fiscal, is aiming to sell 27.5 lakh units in 2012-13.