Facebook Inc revealed a latest hub for consumers to find games and other apps on the social network, comprising its first storefront for selling paid apps, in the company’s newest effort to expand the ways it makes money from its gigantic audience.
The latest App Center, which Facebook said will launch in the next few weeks, comes as the company is planning an initial public offering that would value the company between $77 billion and $96 billion.
In a revised prospectus filed with the Securities and Exchange Commission on Wednesday, Facebook said that the regard of mobile devices has caused its number of daily users to grow up faster than the number of ads it is delivering.
Facebook makes the immense majority of its revenue from online ads, though it also collects fees when consumers purchase goods from within social apps, like Zynga’s Farmville.
For the first time, the App Center will consent to software developers to sell apps to consumers directly on Facebook.
The App Center will feature apps that intended for PCs and for mobile devices like Apple Inc iPhones and Android smartphones. Each user will see a diverse, customized version of the App Center, rather than one standard version of the App Center.