Kolkata-based Prayag Group, with interests in infrastructure, hospitality and film production, roped in Bollywood star Shah Rukh Khan as the brand ambassador for its forthcoming Rs.1, 000 crore state-of-the-art film city.
SRK said that “I belong to the industry and projects like this build its future; so I’m very happy to be the ambassador for the film city.”
The Prayag Film City is coming at Chandrakona in Midnapore district. Its first phase will be opened April 15.
To be concluded in two phases, the project is predicted as an integrated film city complex and one-stop entertainment destination across 2,700 acres.