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RIM re-launching BlackBerry Curve 8530 at Rs 11,990.

RIMNew Delhi: BlackBerry maker RIM is looking at CDMA devices to increase its sales in the country and is re-launching its Curve 8530 model at concerning 12% lower price of Rs 11,990.

Curve 8530, which was prior available at Rs 13,500, is the CDMA version of BlackBerry’s most popular GSM device Curve 8520.

RIM India Head of CDMA business Francis Jose said that “Smartphones are getting popular day by day, but a majority of these are on GSM technology. While CDMA mobile phones have been popular, there is a very little choice for consumers when it comes to CDMA smartphones. And that is why we are re-launching Curve 8530.”

This will not merely assist users who are looking at more smartphone alternative for CDMA, but will also ensure that more CDMA users can move to smartphones, he added.

The company has lately slashed prices of its handsets and tablet PC, PlayBook, and increasing its retail presence in India to increase sales.


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