New Delhi: BIG RTL, a television joint venture between Reliance Broadcast Network and RTL Group, is set to launch first action entertainment channel ‘Thrill’. The channel is because of launch in the first quarter of financial year 2012-13.
Tarun Katial, CEO, Reliance Broadcast Network Ltd, said in a statement that “We are excited to offer India its first action entertainment Channel, THRILL, which will showcase world-class international content, dubbed in Hindi.”
Katial added that “The channel fills a need gap that exists in the entertainment landscape and we are confident that our proposition, backed by consumer insights, will resonate excellently with viewers and marketers alike.”
Big RTL has signed considered deals with different leading international contented providers for a variety of genres like action reality, action thrillers, fighting and wrestling championships, shocking, never seen before films, intense sports, late night entertainment and a healthy library of hit Hollywood action movies, all dubbed in Hindi.
It has teamed up with Reliance Digital TV, direct-to-home service provider, to deal out ‘Thrill’.