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VW plans to launch low cost car in emerging market.

VWFrankfurt: Volkswagen is planning a latest low-cost car brand intended for up-and-coming markets, the reports said.

Ulrich Hackenberg said in an interview “In India we build the Vento and a local version of the Polo that only costs around 7,000 euros (S$11,800). In China we are planning a more affordably priced car in the size of a Seat Toledo.”

“There is a market segment between 5,000 euros and 7,000 euros, which is a real challenge,” he added.

The most basic VW Polo, the 1.2-litre Trendline petrol version offered also in white or blue, starts retailing in Germany at 12,450 euros comprising VAT tax.

Hackenberg said that no decision had been made whether such a car, most expected a generous sedan that could also be built in a van body style, would be manufactured with a Chinese partner.


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