The buzz around the film was humongous and Saif had left no stone unturned to endorse the film of which he is also a producer. Also no other film released this Friday and Agent Vinod occurred to be the only solo release.
But the opening to the film isn’t as good. “At many theatres, the occupancy was in the range of 30-40% on Friday despite the fact that it was a holiday (Gudi Padwa)”, says a trade person.
The response to the film has been mixed with lots of people blaming it as a style-over-substance product. “The business was better at multiplexes as compared to single screen”, adds the trade person.
The Saif-Kareena film emerged to have had just a mediocre begin at the box-office and there are not any signs that the business would soar over the weekend.