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Nissan plans to launch low-cost automobiles in Indian market.

NissanBangalore: Nissan Motor Co plans to launch low-cost automobiles tailored for promising markets under its old Datsun brand in 2014, the reports said.

The vehicles, priced about 500,000 yen, will firstly be built and sold in India, Indonesia and Russia, the reports said. Japan’s No 2 automaker expects to sell 300,000 Datsuns a year soon, the sources said.

A Nissan spokesman refused to comment on the report. Nissan has been pushing swiftly into emerging markets, comprising through a partnership with Ashok Leyland Ltd (ASOK.NS) in India and a lately announced factory in Brazil, where it aims to triple its market share by 2016.

The move would also pursue the reboot of other auto industry brands that were stopped in the 1970s and 80s, like Dodge Dart and the Toyota 86, which will be re-released in April.

While other Japanese automakers have developed models for emerging countries, this will mark the first brand created presently for those markets, the reports said.

Datsun will currently make models tailored to the definite needs of each market, the sources said. Shares of Nissan were up 0.9% at 835 yen on Friday, in order with the broader market.


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