Remind the below average opening numbers at Rs 5.25 crore India net, trade analyst Komal Nahta said that “The general perception on Friday was that it wasn’t possible for the film to do well. However, the collections picked up by 40 per cent on Saturday and another 10 per cent on Sunday. No wonder the numbers went up to Rs 7.5 crore on Saturday and Rs 8.5 crore on Sunday.”
Producer Karan Johar who spent Rs 36 crore on the Imran Khan-Kareena Kapoor rom-com has already recovered 60 per cent concerning Rs 21 crore from the rights for satellite, music and home video.
However, the movie has not registered as civilized numbers in smaller towns and single screens. Delhi-based distributor Sanjay Ghai attributes it to the market targeting the youth in urban India as their audience.