New Delhi: New from a management rejig and a shift in a scheme to boost focus on smarter devices, home-grown handset maker Micromax is now looking at amalgamation the billion-dollar revenue club in the next few years.
Lately, the company involved senior executives from Airtel, HTC and Sony Ericsson to reinforce its management and merge its position in the Rs 30,000 crore domestic handset markets.
Micromax CEO Deepak Mehrotra told that “Our endeavour in the coming months would be to join the billion dollar club. I can’t give a specific timeframe as of now as we are still working on it.”
The company’s revenue stands at Rs 2,400 crore for the financial year ended March 2011.
According to the reports, Nokia had revenues of Rs 12,929 crore, whereas Samsung had revenues of Rs 5,720 crore in FY2010-11.
The company has also formed two separate divisions’ smartphones and aspect phones to merge its position in the Indian handset market.
It has also allotted Ajay Sharma from HTC and Khaja Muzaffarullah from Sony Ericsson to head the smartphone and feature phones division.
The company, which has beconsidering 10 per cent market share as per autonomous estimates, is also looking at raising its market share through these amends.