Hero MotoCorp launched three new bikes.

Hero MotocropNew Delhi: India’s major two-wheeler company Hero MotoCorp Ltd on Wednesday launched three latest bikes, in which two motorcycles and a scooter.

The company which has already introduced the first H branded bike in the market previous year unveiled two new bikes, 100 CC bike Passion XPro and a 125 CC Bike Ignitor along with a 110 CC scooter named Maestro.

However, the company has not proclaimed the price of the three models and will be announced at the time a market launch.

Though, the Maestro will be launched in the market during this month, the two latest motorcycle models will strike the market later this year.

Hero MotoCorp Managing Director and Chief Executive Officer Pawan Munjal told reporters that “The launches that you see today are not just new products, these models reflect the company’s intent and vision for the future and a new clear strategy to further consolidate our leadership position.”

He added that in the calender year 2011 the company sold more than six million units of two wheelers, which is the highest accomplished by any single manufacturer in the world.

Hero MotoCorp Senior Vice President (Marketing and Sales) Anil Dua said that Maestro will be embattled at male customers in the age group of 18 to 24 whereas the Ignitor and XPro will be looking for executives and college-going  students.

According to an agreement signed between the two former partners, Hero can use the Honda brand until 2014.

Leave a comment