‘Alive’ will be revealed next week and distributed by Baccarose that has prior marketed the signature fragrances of Hollywood stars Antonio Banderas, Elizabeth Taylor and Britney Spears and also has top brands like Prada, D&G, Kenzo and Azzaro.
Arjun said that “When you smell nice, it helps you work better and you feel more alive.”
The actor and TV host has allegedly developed a day perfume that is appetizingly fruity (hint of orange and pomegranate) and light on the nose, and an evening perfume that is stronger and muskier.
Arjun has been working strongly with a Paris-based company for more than a year and has been concerned with it at every step, right from the selection of the fragrance to its processing and the bottling. The former supermodel has actually shot bare-bodied for a print ad of Alive.
He is the third Bollywood actor to get scented. Prior, foremost French perfume brand Jeanne Arthes named a fragrance after Shah Rukh Khan. Tiger Eyes went into the stores in April 2007 and comprises SK, SK Silver for Men and SK Gold for Women.
The 169-year-old perfume brand had allied with Zeenat Aman earlier, the first Bollywood star to have a signature perfume.
Amitabh Bachchan has also sanctioned Pour Homme and Pour Femme by Lomani. And the Nightingale of India, songstress Lata Mangeshkar has hired her name to Lata Eau De Parfum by Gandh Sugandh.