Apple unveils digital textbook service iBooks 2.

Apple iBooks2New York: Apple Inc unveiled a latest digital textbook service called iBooks 2 on Thursday, intends to refresh the US education market and quicken the adoption of its market-leading iPad.

The consumer electronics colossal has been working on digital textbooks with publishers Pearson PLC, McGraw-Hill and Houghton Muffin Harcourt, a trio accountable for 90 percent of textbooks sold in US. Inc and other device makers have made inroads into an approximate $8 billion market for electronic textbooks.

At the event, Apple launched tools to craft digital textbooks and demonstrated how authors and even teachers can make books for students.

Marketing Chief Phil Schiller said that it was time to reinvent the textbook, adding that 1.5 million iPads are in use now in education.

He said that “It’s hard not to see that the textbook is not always the ideal learning tool. It’s a bit cumbersome.”

IBooks 2 will be available as a free app on the iPad, starting Thursday. High school textbooks will be priced at $14.99 or less, Schiller said. “You’ll see textbooks for every subject for every level,” he added.

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