Tata Sky launched Video on Demand service in India.

Tata SkyTata Sky h confident the entertainment quotient by introduce Video on Demand (VoD) for its customers in India. This service will be comprehensive of ‘Catch Up TV’ and VoD Movie Library.

As an initial offer, ‘Catch Up TV’ and Movie downloads to have been offered free of charge for Tata Sky+ subscribers for the first month.

After that, ‘Catch Up TV’ will be a free service, whereas the movie downloads will come at an insignificant fee. Subscribers need to merely connect Set Top Box to their broadband connection using an Ethernet cable.

Subscribers can access select TV shows by downloading them from the Tata Sky server to be viewed later. This service comprises trendy shows from Star Plus, Colors, Sab TV, NDTV, Sony and Channel V, among others.

Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. Said that “We strive to remain the pioneers of the DTH industry.  The VoD experience on Tata Sky is set to change the way television is seen in India.”

“After extensive consumer research we know that subscribers use the pay-per-view service; however are in the lookout for TV Shows and a larger library of movies. With our pioneering technology, we have ensured that the user-friendly interface of VoD will,” he said.

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