The 10-crore deal makes Imran the newest one to join a long list of celebrities, comprising Shah Rukh Khan, Abhishek Bachchan and MS Dhoni, approved telecom service companies.
While it’s the first time that Sistema Shyam TeleServices’ brand has taken the celebrity stab, Imran already endorses Coke and Levi’s jeans.
However, MTS India spokesman and celebrity management firm Kwan Entertainment, which doesn’t deal with Khan but helped him in prominent this deal, declined to comment.
Eight of the country’s top 10 TV advertisers all through Jan-Sept this year were consumer goods makers. Idea Cellular was the merely telecom firm in the ranking, according to the media research firm TAM.
Consent and introduction of the latest telecom policy that would have allowed laissez-faire merger and acquisition norms and assisted in consolidation of the sector, has been pushed back by almost half a year. This may further add to telcos’ afflictions.