Ra. One sets the cash registers ringing this Diwali.

Ra. OneMumbai: Shah Rukh Khan has been hard-selling his big Diwali release ‘RA.One’. Travelling across the country and tying up with concerning 20 brands, this alone amounts to concerning Rs 52 crore.

Shah Rukh Khan has obviously been doing his best to ensure that his Rs 150 crore magnum opus ‘Ra One’ sets the cash registers ringing this Diwali.

Starring Khan alongside Kareena Kapoor and Arjun Rampal, Ra.One, on the one hand, has special effects that no Hindi movie can boast of until now, but on the other, it is saddled with an almost 1990s-style treatment with songs popping out of nowhere and dialogues that make you shrink.

In a sense, Ra.One is a modern-day retelling of Frankenstein. A young boy (played by debutant Armaan Verma) tells his techie father Shekhar (Shah Rukh Khan) to create a super-villain (played by Arjun Rampal), who isn’t just evil but also unbeatable. The nerdy father, who heads a gaming division of a company, gives him just that not realising what he’s unleashed upon the world.

‘Ra One’ will be hitting across 400 screens overseas and 3000 screens in India of which regarding 500 theatres will be screening its 3D version.

Ra.One is one long disjoined chain of events and scenes that aren’t just half-baked, although also reluctantly connected with the apparently sole purpose of being able to show the (almost) 46-year-old actor performing some breathtaking stunts.

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