Mumbai: Salman Khan’s Bodyguard is released on Eid, Wednesday, set a new record for 1st day’s box-office collections. It netted an estimated Rs 20 crore, beating the Rs 14.5-crore opening of Dabangg (last Eid), and the Rs 13.5 crore collected by his friend and rival Aamir Khan’s 3 Idiots in 2009.
With several full-house shows and strong advance bookings even for weekdays, Bodyguard could even appear as one of the biggest grosser of all time, cementing Salman’s position as Bollywood’s biggest box-office draw over 20 years after he made his debut in Maine Pyaar Kiyain 1989.
The movie’s co-producer, Reliance Big Pictures which spent Rs 22 crore on marketing, says it will move up that amount through Day 1 collections alone. Sanjeev Lamba, chief executive officer of Reliance Entertainment said that “We estimate the first day’s business can touch Rs 20 crore net, which will be unprecedented.”
Khan and his team followed a current trend in Bollywood of launching films prior to Friday; the day films are usually released in India to take advantage of the extensive weekend, which began on Wednesday with Eid.
Many parts of the country will be closed for Ganesh Chaturthi on Thursday. The movie has been released across 2,800 screens in India. Multiplex chains are reporting houseful shows.
Gautam Dutta, chief operating officer at PVR said that “Bodyguard is witnessing 100% occupancy across shows. Even advance bookings for several shows in the coming days are sold out. We believe there will be repeat audience for the film.”