New Delhi: The Media audit company, Chrome Data Analytics and Media, yesterday revealed its latest tool catering to the North-East Markets of the country. Chrome NE will provide data about the viewing trends to Channel Broadcasters, Media agencies and brands present in this region.
Recent scenario of the Television Industry in the country, on the Broadcaster’s obverse, out of a total of 626 channels running in the country, 314 show general content and 312 are based on news.
Behind the launch of the tool especially for the NE region, Pankaj Krishna, Founder & CEO, Chrome Data Analytics & Media said that “Currently the scene at this region is that Guhawati is being considered as the sample for representation of the entire north-east region. Thus media planners, channels and brands are investing in this particular city with high carriage fees. So, we got a push from Broadcasters to provide a data for the region that covers 35 + networks adding up to a population of 4.5 Cr with a C&S base of 4.15 Mn.”
Chrome NE will acquire broadcasters’ information concerning their own availability for the preceding week at every individual head-end with the competition’s exact distribution stats across all key head-ends and markets.
Channels with a national footprint and regional channels like Focus TV, NE Bangla, NE Hi Fi, Prag, DY 365, News Live, NE TV, Prime News, Frontier TV, Rang and Hit7 are expected to benefit through the report.